TREAS & BEJOY
TREAS & BEJOY
Bejoy
Bejoy is a brand of contemporary, handmade jewellery based in Barcelona. Its pieces are unique, emotional and dynamic physically and spiritually. Besides, its jewellery is customisable, so you can play around.
Lola Pomar Serra
As a creator and jeweller, she enjoys developing conceptual projects in which the interaction between the person and the piece plays the leading role. She connected with the value of interaction by creating art installations in the area of sculpture. She was fascinated by the experience that interaction can generate when we ingeniously combine space, people and pieces.
Art installations gave way to dynamism in jewellery, as his admiration for the "person-piece" connection had become deeply rooted.
Working with the concept, she flirted with modularity, versatility, playfulness... until she unified it all in dynamism. Dynamism is a concept that opens up people's creative potential, expands the physical possibilities of the piece and creates the opportunity to establish a dialogue with the piece, connecting the person with their feelings.
This is how Bejoy, dynamic and creative jewelry was born. Welcome to the world of Bejoy.