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TREAS & HEY NELLA

TREAS & HEY NELLA

ABOUT BRAND

HEY NELLA

Hey Nella is a brand that captures the fun of music, art, nature, and all the good things in life. Their t-shirts and sweatshirts come in a cool, oversized, urban style that's unisex and made for everyone.

FOUNDER

Antonella Portalesi

Her full name is Antonella, but not for Australians. Before the pandemic, she lived in Australia, where her mates found it difficult to pronounce her full name. They began calling her Nella, a nickname no one had ever used before. "Hey Nella" became as familiar as "Che Anto" in Argentina, emerging during a critical post-pandemic moment when she was uncertain about her future. However, 2020 had its merits – it reawakened her artistic side, which had always been present but neglected. Inspired and motivated by her family to pursue entrepreneurship, she blended her interests in fashion, art, and the enjoyment of life in all its forms.

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