FOUNDER
Nena’s founder Cindy Goudsblom always loved buying second hand from a young age and experimented with upcycling pieces to develop her own style. It felt natural, when she became commercial director in discount fashion, to pursue sustainable solutions for collections. ‘Fast fashion’s’ focus on quantity and price, however, frustrated her as this always superseded true sustainability. Inspired by the creative souls of Barcelona, Cindy left her life in Holland to pursue her passion project. To use her creativity for good. To create beautifully crafted pieces, that are sustainable and celebrate true individuality. In January 2022 Nena was born. "