Ulana's designs combine preloved elegant fabrics with a punky-sportswear aesthetic, making her designs versatile and enabling her creations to be unisex. Her vision is always to produce fashion statements with an eco-conscious mind. All of her designs are made with vintage, preloved, locally sourced fabrics to reduce waste and help aid in more sustainable living. Ulana has become known for using delicate vintage lace fabrics in her designs but also experiments with prints and textured fabrics along with contrasting metal hardware, which is a signature detail in her creations.